At the end of my Year 13 course work I will have to answer these evaluation questions;
1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
2. How effective is the combination of your main product and ancillary text?
3. What have you learned from your audience feedback?
4. How did you use media technologies in the construction and research planing and evaluation stages?
In preparation for the end of year 13 and as research, I have answered evaluation questions based on the preliminary music video that was a recreation of Rihanna's, Paul mjcarrty's and Kanye West's, 'four five seconds' music video.
1) Pre production
Before starting the production and filming of the preliminary music video (four five seconds) we created a story board which included the timing of the video, shot durations and type of shot and a drawing of what the shot would look like. This helped us during the production of the video as we had the story boards with all the information to look at while filming and editing the video. We also created a prop list of all the things we needed to use during the making and filming of the video so we had anything we needed on the day of filming. Before shooting the video we went in to the white room and took test photos to see which lighting looked the best and most like the real 'four five seconds' music video; once finding the correct lighting in the white room with the free standing lights we took photos of where the lights were set up so we could recreate the same lighting when we came back to film the actually video.
2) Production.
Before we started filming the video, we recreated the hair, make up and outfits of all the artists in the original music video. We filmed the preliminary video on the school video camera which is a Nikon. while filming the video the director had the story boards in front of them to follow as well as playing the official music video the for artist / actors to copy the actually artist movements. We played the song while filming so the actors could sing along as lip syncing and not really singing can be obvious in the finally video as we find out during the lip syncing task. We set the camera up in the right position before every shot so that we wouldn't need to edit the shots to much in the post production. We shot the whole video in one day so that the hair, make up and costumes of the artists\actors would look the same throughout the whole video.
3) Post production (editing footage etc)
We tried to get the best shots while filming the music video so we didn't have to edit the video as much afterwards. While filming the preliminary video we set the camera up at the right position for each shot so we didn't have to crop the images to change the shot type during eating the video; however we did have to crop the video as the official 'four five second' has a thick black boarder around the shots throughout the video. We filmed all the shots for video in full colours so had to convert the shots into black and white during post production. We adjusted the brightness and contrast of each shot to make it look like the official music video as some shots had to be darker than others.
