A2 Media Blog: 2017

Sunday 3 December 2017

Tuesday 28 November 2017

Comments on draft music video-

Sunday 26 November 2017

Representations in my music video-

11TH - 15TH

Pitch initial idea to class and receive feedback (from class)
Evaluate class feedback (will be essential for your evaluation)
Refine idea and submit to teacher for feedback
Consider representations in your music video (who/what, why, where, how)
Begin to create a comprehensive storyboard of your music video
Prepare a schedule list
Post shots of prospective video locations

Weekly Schedule

Monday 18th September – Friday 7th October (3 weeks)

All filming of music videos to take place outside of lesson time
Teacher introduces digipak/ advert (generic conventions, part of the campaign etc.)
Research CD covers, magazine adverts – detailed annotation/analysis. Ensure research covers image layout and use of type.
Produce mock ups of ancillary products e.g. photos, drawings, collage, colour palette etc.

18TH - 22ND

Complete feedback task (if necessary)
Create a comprehensive storyboard of your music video
Construct and post animatic onto blog
Create a schedule list
Remember to apply relevant narrative theorists to your music video
Post shots of prospective video locations
Write a risk assessment

Weekly Schedule

Monday 9th October – Friday 27th October (includes half-term)

Complete 1st draft of music video including filming and editing.
Screen shots of ongoing editing process essential for full marks.

Weekly Schedule

Mon 30th October – Friday 3rd November

Feedback on digipak and magazine advert to be returned to all students.
Make necessary improvements and complete final versions.

Weekly Schedule

Monday 6th November – Friday 24th November

Teachers to have returned first draft marks/comments for music videos
Update blogs with 1st draft teacher feedback (will be essential for your evaluation)
Make plan of action for necessary improvements
Make improvements to music video
Finish filming/editing final copy of music video
Screen shots of ongoing editing process essential for full marks.
Peer assessment and evaluate feedback. Update blog with feedback (will be essential for your evaluation).

Monday 20 November 2017

Draft music video feedback-

Establishing shot – maybe try one without people in to create a feel of isolation.

Whilst this was an evident issue with the draft music video, we decided to keep this establishing shot on the basis that I was able to achieve the correct lighting needed for the aesthetic I was going for and I didn't want to risk re-filming incase I couldn't achieve this again.

Shot of coming out of bath, make longer so we can see face completely emerge out of the water or shorten shot so audience cannot see face emerge at all. It looks like we cut the shot in an inappropriate place.
Exterior shots – Looks more uncomfortable, looks at us for reassurance unlike interior shots where she is looking at the audience however quality of shots distract from the therefore no necessary need for change. Perhaps make some shots shorter for further improvements.

Friday 17 November 2017

Draft Music Video

Saturday 21 October 2017

Colour for text and background research

Black on white is still the easiest way to present type and to read it and you change that colour at your peril. Using coloured paper, coloured type or a heavy type patch often reduces legibility. In tests carried out by Karl Borgrgrafe (cited in Favre and November 1979) to see which colours worked best together, the following taxonomy of colour mixes was discovered, starting with the most legible, and working through to the least legible.

Black on yellow
Yellow on black
Green on white
Red on white
Black on white
White on blue
Blue on yellow
Blue on white
White on black
Green on yellow
Black on orange
Red on yellow
Orange on black
Yellow on blue
White on green
Black on red
Blue on orange
Yellow on green
Blue on red
Yellow on red
White on red
Red on black
White on orange
Black on green
Orange on white
Orange on blue
Yellow on orange
Red on orange
Red on green
Green on orange

As you can see, black and white comes pretty near the top although the list suggests that a yellow panel behind the black type would improve legibility (which is why important warning signs of danger are usually printed black on yellow.)

From: Designing for Newspapers and Magazines, by Chris Frost, Routledge, 2003

Note: though black on yellow may be more striking than black on white, it is unlikely to be more pleasing in large quantities. Magazine designers have to strike a balance between legibility, impact, and reader satisfaction. Between getting attention, and not being annoying.

Monday 16 October 2017

Advert and Digipak inspiration

Georgia Hawkins- styling inspiration

Digipak analysis

Magazine advert draft

Draft Digi-pak

Tuesday 10 October 2017

Weekly Schedule- 18th-22nd

Complete feedback task (if necessary)

Create a comprehensive storyboard of your music video

Construct and post animatic onto blog

Create a schedule list

Remember to apply relevant narrative theorists to your music video

Post shots of prospective video locations

Write a risk assessment

Digipak initial ideas

Pitch feedback with analysis on comments

Do you have a clear narrative that would be easy to follow?

Yes, we have planned out a narrative story that we intend to follow throughout our music video. We will achieve this by featuring a variation of flashback shots. Therefore there will be a mix between past and present day shots in our video. We plan to make the contrast between the time differences obvious by having the flashback shots in black and white and present day shots in colour. Having planned the narrative carefully, we are confident that it will be easy to achieve.

What lighting are you planning to use in the city?

We have acknowledged that the lighting in the city may be unpredictable and hard to work with. To tackle this problem, we intend to film all our shots in a short amount of time on the same day to prevent the lighting or weather from interfering with the outcome of our filming. We have also chosen to subtly effect our shots ignored to limit the difference. However we have carefully chosen our location and believe that the lighting should not have an effect on the over all video.

Filming far away may be difficult

Due to confidence and the deadlines we have to meet, we have come to a decision that we will keep our filming more local. This way it will be easily accessible and if there is a mistake whilst shooting, it will be easier to re-film. We are disappointed with this decision as it may effect the overall aesthetic of our video and therefore could appear less captivating for our audience however we are prepared to make the most out of our local locations.

Over all our class feedback has been really encouraging and it has boosted our motivation. i am excited for the end result.